When it comes to road safety, we all have a collective duty to prioritise this issue, particularly given the concerning rise in road fatalities. In Ireland with over three million drivers, leveraging social media offers a valuable opportunity to engage directly with motorists.
Modern vehicles are equipped with advanced safety features, but technology alone is not enough, a fundamental shift in our driving behaviour is required. For the month of April, SIMI is dedicated to promoting responsible driving and encouraging good behaviour through our #DriveSafe social media campaign.
We urge all members to amplify these messages by sharing them on their social media channels or directly re-sharing SIMI’s posts. Each week our social media will carry a key road safety message and sharing them will highlight a crucial road safety message. Let's work together to make our roads safer for everyone. #DriveSafe